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Link Popularity and Relevance – Search Engine Optimization

There are two important factors in getting your website to the top of the search engines; Link Popularity and Relevance.     The most effective way of getting to the top of the search engines means being smarter and more patient, but the results are longer lasting and cost less.  Shasta.com’s Organic Website Marketing method is quickly becoming the method of choice because you can do it yourself and you don’t have to regularly pay 100’s or 1000’s of dollars to get results.

The key to getting your website to the top of the search engines, especially Google (75% of all searches today), is to understand the importance of link popularity and relevance.  There are many activities that contribute to your websites ranking in the search engines and Link Popularity and Relevance are two of the best things to do to affect your Google Ranking.   Link popularity means that other websites have links to your website.  Relevance means that the content of the site that is linking to you is relevant to the page on your site that it links to.

 Link Popularity in Search Engine Optimization

Link Popularity is a critical piece of the SEO success for your website.  Why is Link Popularity important?  The more links you have the higher your Search Engine Ranking.  Link Popularity for your website is accomplished in many ways.  Advertising your website is one of the easiest ways to get links back to your website.  Shasta.com’s business directory provides the ability to make multiple links back to your website.  Finding websites that are similar to yours and trading links with them is another way of increasing links to your website.  As an example, say you have a Massage business and you specialize in 3 types of massage, Acupressure, Swedish, and Lymphatic.  You develop 3 pages on your website that explains in great detail what each one is and the benefits of each.  Sprinkle throughout the text hyperlinks to other websites on the net that also explain in detail the methods and benefits of each.  Get in contact with the owner of the other website and ask for a link back to your page or site from them.   Add links within the text to other pages on your site as well.  Internal link popularity matters also.   Google likes links from local websites because it assumes that local is better.   Many local organizations such as chambers of commerce and community information sites offer free links.  Take advantage of this wherever you can.  It is also useful to learn the concept of a Quality Link.  A quality link is a link that has a keyword phrase in it that is similar to the topic of the page that is being linked to.   An example of a quality link using the Massage website would be on your website that says Swedish Massage and it links to another page on a different website that defines Swedish Massage.

Importance of Relevance for Search Engine Optmization

Relevance is a little more difficult to understand.  Learn how to leverage the Relevance factor when managing the SEO for your website. When Google searches your website it looks for outbound links and compares the content on your webpage with the outbound link with content on the page being linked to.   When the content on the two pages of the different sites is similar then your ranking goes up.  Google gives you better ranking results when it determines that your website is REALLY USEFUL, read RELEVANT, to what the visitor is looking for.   When your visitors can read your site and find useful links to other sites with similar information, then it helps your ranking.  Google also considers your inbound links in a similar fashion.  If the site that is linking to you has similar information as your webpage, then Google determines that the two pages are “Relevant” to each other and gives you a higher ranking factor.

The more pages you have on a particular topic, the more relevant your website is for that topic.  When you have lots of pages on a particular topic, your website becomes an “Authoratative Website” for that topic and it’s ranking increases.  Making regular changes and/or adding more pages of content to your site helps increase your rankings.  Develop a plan to add reletive content to your website on a regular basis and watch your search engine rankings skyrocket!

Related Resources:  Website Search Engine Optimization  Shasta.com SEO Services  Online Website Advertising  Google Places increases Link Popularity

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