There are two important factors in getting your website to the top of the search engines; Link Popularity and Relevance.     The most effective way of getting to the top of the search engines means being smarter and more patient, but the results are longer lasting and cost less.  Shasta.com’s Organic Website Marketing method is quickly becoming the method of choice because you can do it yourself and you don’t have to regularly pay 100’s or 1000’s of dollars to get results.

The key to getting your website to the top of the search engines, especially Google (75% of all searches today), is to understand the importance of link popularity and relevance.  There are many activities that contribute to your websites ranking in the search engines and Link Popularity and Relevance are two of the best things to do to affect your Google Ranking.   Link popularity means that other websites have links to your website.  Relevance means that the content of the site that is linking to you is relevant to the page on your site that it links to.

 Link Popularity in Search Engine Optimization

Link Popularity is a critical piece of the SEO success for your website.  Why is Link Popularity important?  The more links you have the higher your Search Engine Ranking.  Link Popularity for your website is accomplished in many ways.  Advertising your website is one of the easiest ways to get links back to your website.  Shasta.com’s business directory provides the ability to make multiple links back to your website.  Finding websites that are similar to yours and trading links with them is another way of increasing links to your website.  As an example, say you have a Massage business and you specialize in 3 types of massage, Acupressure, Swedish, and Lymphatic.  You develop 3 pages on your website that explains in great detail what each one is and the benefits of each.  Sprinkle throughout the text hyperlinks to other websites on the net that also explain in detail the methods and benefits of each.  Get in contact with the owner of the other website and ask for a link back to your page or site from them.   Add links within the text to other pages on your site as well.  Internal link popularity matters also.   Google likes links from local websites because it assumes that local is better.   Many local organizations such as chambers of commerce and community information sites offer free links.  Take advantage of this wherever you can.  It is also useful to learn the concept of a Quality Link.  A quality link is a link that has a keyword phrase in it that is similar to the topic of the page that is being linked to.   An example of a quality link using the Massage website would be on your website that says Swedish Massage and it links to another page on a different website that defines Swedish Massage.

Importance of Relevance for Search Engine Optmization

Relevance is a little more difficult to understand.  Learn how to leverage the Relevance factor when managing the SEO for your website. When Google searches your website it looks for outbound links and compares the content on your webpage with the outbound link with content on the page being linked to.   When the content on the two pages of the different sites is similar then your ranking goes up.  Google gives you better ranking results when it determines that your website is REALLY USEFUL, read RELEVANT, to what the visitor is looking for.   When your visitors can read your site and find useful links to other sites with similar information, then it helps your ranking.  Google also considers your inbound links in a similar fashion.  If the site that is linking to you has similar information as your webpage, then Google determines that the two pages are “Relevant” to each other and gives you a higher ranking factor.

The more pages you have on a particular topic, the more relevant your website is for that topic.  When you have lots of pages on a particular topic, your website becomes an “Authoratative Website” for that topic and it’s ranking increases.  Making regular changes and/or adding more pages of content to your site helps increase your rankings.  Develop a plan to add reletive content to your website on a regular basis and watch your search engine rankings skyrocket!

Related Resources:  Website Search Engine Optimization  Shasta.com SEO Services  Online Website Advertising  Google Places increases Link Popularity

Before you can use your email account on iPhone – you need to add your account to Mail.

1. Tap Mail
2. Select your account type. Tap Other if your account is not listed.
3. Enter your account information and tap Save. Mail configures most email accounts automatically. Otherwise, you will be prompted for any additional settings.
4. Once your account information is saved – you can start sending and receiving email.

You can configure additional accounts by tapping Settings > Mail, Contacts, Calendars > Add Account

If you experience any difficulty in sending and receiving email – continue to the next step in the assistant.

Step  1	Step 2
Step 3	Step 4

Check connection

Check your connection by using Safari to open a web page. If you are connecting with Wi-Fi, note that many public Wi-Fi networks require users to sign in to use the service. If you are unable to sign in or otherwise unable to connect, turn off Wi-Fi to use only the cellular network data connection.

To turn off Wi-Fi, tap Settings > Wi-Fi.

If you are still unable to connect to the internet, this troubleshooting assistant can help.

Resolve multiple device lock-out

Using two or more devices to access the same email account sometimes creates a lock-out issue that is easily solved.

Some steps you can take to prevent this from occurring are not leaving your computer’s mail application open, and increasing the interval to fetch mail on your computer and iPhone. To change this setting on iPhone go to Settings > Mail, Contacts, Calendars > Fetch New Data.

For more information, see this article.

Check SMTP settings

1. Tap Settings > Mail, Contacts, Calendars. Under Accounts, tap the account from which you’re trying to send mail. You may need to tap your account more than once. 
2. Under Outgoing Mail Server, tap SMTP.

If you don’t see Outgoing Mail Server, you may need to tap your account once more under Advanced first.

1. Tap your carrier’s SMTP server: SMTP.SHASTA.COM

Select On on the On/Off slider.

1. Return to the SMTP screen. If additional items are listed under Other SMTP Servers, turn those on as well.

Step 1

Step 2

Step 3

Step 4

Instructions on how to use your ‘Promotional Code”

To Our Customers,

Try Google Adwords now and see how quick and easy it is to attract new customers. To help you get started we’re offering $100 of free advertising. It’s easy to set up and you can be up and running in minutes.

• You only play when someone clicks on your Ad, so if you set your daily budget at $3.00, you can advertise for the whole month free of charge, using your $100.
• With your Ad on Google, you can reach the people who are searching for your product or service and exactly the right time.
• You set your own budget and fully control your costs.
• Turkey your Ad to any town, region, country, or even the whole world.
• Create your own Ad in just a few minutes.
• Try it for free: there’s no minimum spending or contract required and you can easily stop your advertising campaign.

This short guide contains step-by-step instructions on how to create your Google ad. You can also call Google at 1-877-629-5208 (Monday-Friday 9:00 AM-9:00 PM ET) for export assistance setting up your Ads. Start attracting new customers today! Note: your $100 of free advertising is only valid until December 31 2011.

Best of luck.

Andy Main

Note: If you would like assistance on setting up your Google Adwords Account, please call Dave Bartle or me and we’ll schedule a time to help set up your account. 530-224-6866 ext. 102.

  Attract new customers by advertising using

 Google Pay Per Click “Adwords” Campaign

 10 easy steps to get your $100 of FREE Advertising on Google.

When a user searches on Google.com, it’s not just the search results that are displayed. Your Adwords entry can also appear on the right hand side of the page

This means you can reach potential customers precisely when they search for the product or service you offer and you only play when someone actually clicks on your Ad.

Try it now with your $100 of free advertising.

Get started now

1. 1. go to Google.com/Adwords
   2. Click on start now
   3. If you are already using a global service and have a Google account sign up with your existing e-mail address and password.

2. Your Google Account – Sign Up
   1. Enter a valid e-mail address and choose your password.
   2. Click “Create account” and then click “Continue”.
   3. You will then receive an Email from Google. Click the link contained an Email verify your account.
   4. That’s it. You’re now registered with Google.

3. Your first campaign cash now select your campaigns settings
   1. Go to the home page.
   2. Click “Create your first campaign”.
   3. Enter a name for your campaign.
   4. Accept the other default settings for now; the settings are fine to get you started and you’ll be able to change them later if you want.

4. Your bids, Your budget – Control your costs
   1. Enter your maximum cost per click under “CPC bid limit”. To start off, we recommend an average cost per click of 41¢.
   2. Your Ad is displayed alongside the search results. However, there are still no costs incurred yet.
   3. You’ll only be charged when the user actually clicks on your Ad and accesses your website, and even then, you will not be charged more than the amount that you specified, a maximum of 41¢ per click, for example.
   4. Enter your daily budget. Here, you select how much you would like to spend on Adwords per day.
   5. Click “save and continue”.

5. Your Ad – Now create your Ad text.
   1. * Note: In the first line, enter the product or service that you offer. In the following lines, include specific benefits for the user, such as discounts or special promotions. It is important to include a call-to-action phrase such as “order now” or “sign up now”.
   2. Each Adwords Ad consists of the title, two lines of text and your website’s address.
   3. Enter the text for your first Ad in the fields provided. Include your specific offers and benefits.
   4. Please note the maximum number of characters permitted.
   5. For the “destination URL”, enter the exact page that contains the product that is being searched for.

Chico’s® Official SiteFind Your Fall Look at Chico’s! Chic Jackets, Tops, Pants & More. www.Chicos.com

6. Search terms-select search terms
   1. Google Tip: Use compelling search terms instead of generic ones. The generic term “oil” also leads to “Motor Oil”, for example. It is better to use “cooking oil” or several words such as “cold-pressed, Italian olive oil”. Now create your Ad text.
   2. The Google suggest search terms (keywords) for you using words or phrases that global user search for. Except the search terms that match the product or service that you are offering.
   3. You can also add further search terms. It is a good idea to use specific terms that precisely describe the product or service that you’re offering, for example “extra-virgin olive oil”.
   4. Word combinations such as “cold-pressed, extra-virgin olive oil from Italy” are also affective and often work out cheaper than individual terms.
   5. Click “save and continue to billing”.
   6. Once you have included your billing information, that’s all there is to it.

7. Your Adwords account – Use your promo code here!
   1. Google tip: if you want your Ad online quickly, select “credit card” as your payment option, to ensure that your Ad is activated as soon as possible. Please note that with alternative payment options, such as bank transfers, your Ad me take up to three days to be activated.
   2. To activate your Ad can start using your promotional credit, simply complete the following steps:
   3. Enter your billing information.
   4. Select the payment option.
   5. For legal purposes, please accept or terms and conditions and enter your address.
   6. At this stage, you’ll be ready to apply your $100 of free advertising to try out the Adwords.

8. Your Adwords credit – start using your $100 * of free advertising now
   1. Google: your Adwords trial this risk free. Once your credit amount has been used up, you can terminate your Adwords Ad by clicking the green dot beside the add group in the campaign overview. But if you find Adwords could make a real difference to your business (and we think you will), simply continue using the service.
   2. Under the payment information, click, “promotional code” field.
   3. Enter your promotional code including dashes.
   4. Click “saved and activate” to confirm.
   5. Click the “billing” tab and then “billing summary” to view your current credit balance.
9. That’s all there is to it!You have successfully created your Adwords account!
   1. Google Tip: you can check your account performance at any stage to see how your campaign is doing it. It contains detailed information about how often your Ad is displayed (impressions) and how often potential customers click on it (clicks). Start using your $100 of free advertising now.
   2. You’ve now completed all the necessary steps. You can attract up to 300 potential customers to your website with your $100 of free advertising. (Based on a rate of 41¢ per click on your Ad).
   3. In your “account performance” on the home page, you can monitor how your campaign is doing it and check which keywords are performing best.
10. Your campaign overview-monitor and edit your campaign
    1. Google tip: you can cause, activate or delete your Ad at anytime. To do this, click the box next to the Ad and then select “change status”.
    2. Go to your Google account preferences.
    3. Select the “campaigns”.
    4. Here, you can see information about a specific campaign under the relevant campaign name. For example, the keywords, add text or cost per click.
    5. You can monitor and, if necessary, edit all settings from this page.
    6. Your Ad is now flagged as “like” (I. E. Active). Your Ad will be published online after age for review (note: this may take up to three days).

Related Search Results: Shasta.com Search Engine Optimization Services, Website Search Engine Optimization, Online Website Advertising

[Download the PDF]

Lisa Allpress - Sun Oaks Tennis and Fitness

Getting your Website to the top of the Search Engine
“The Natural Way”
By Andy Main

Organic vs. Pay-per-Click
There are two ways of getting your website to the top of the search engines; the Organic method and the
Pay-per-Click method. Using the pay per click method can get immediate results, but it comes with a
price tag and it doesn’t last. You can be at the top of search engines like Yahoo and Google tomorrow,
but if you stop paying you disappear from the search engines immediately. The Natural Way of getting
to the top of the search engines means being smarter and more patient, but the results are longer lasting
and cost less. The organic method is quickly becoming the method of choice because you can do it
yourself and you don’t have to regularly pay 100’s or 1000’s of dollars to get results.

Link Popularity and Relevance
The key to getting your website to the top of the search engines, especially Google (75% of all searches
today), is to understand link popularity and relevance. While there are many factors that contribute to
your websites ranking in the search engines, these two factors are Google’s most important. Link
popularity means that other websites have links to your website. Relevance means that the content of
the site that is linking to you is relevant to the page on your site that it links to.

Link Popularity can be accomplished in many ways. Find websites that are similar to yours and trade
links with them. As an example, say you have a Massage business and you specialize in 3 types of
massage, Acupressure, Swedish, and Lymphatic. You develop 3 pages on your website that explains in
great detail what each one is and the benefits of each. Sprinkle throughout the text hyperlinks to other
websites on the net that also explain in detail the methods and benefits of each. Get in contact with the
owner of the other website and ask for a link back to your page or site from them. Add links within the
text to other pages on your site as well. Internal link popularity matters also. Another way to gain link
popularity is to do local online advertising wherever you can. Google likes links from local websites
because it assumes that local is better. Many local organizations such as chambers of commerce and
community information sites offer free links. Take advantage of this wherever you can.

Relevance is a little more difficult to understand. It is related to link popularity. When Google searches
your website it looks for outbound links and compares the content on your webpage with content on the
page it has an outbound link to. When the content on the two pages of the different sites is similar
(important: NOT the same) then your ranking goes up. Google give you better ranking results when it
determines that your website is REALLY USEFUL to visitors and when your visitors can read your site
and find useful links to other sites that you link to with similar information, then it raises your ranking.
Google also considers your inbound links in a similar fashion (link popularity) If the site that is linking
to you has similar information as your webpage, then Google determines that the two pages are
“Relevant” to each other and gives you a higher ranking factor.

Other secrets to Organic Website Marketing

To Banner or Not to Banner, that is the question. While it is a true that the click through rate on banners
is low, don’t underestimate the value of a banner in your website marketing campaign. Banners provide
branding for your business as well as links to your website. Remember link popularity discussed above?
Banners count as links in the link popularity rankings so have banners readily available to exchange with
others and give to other websites to link back to your website. Make sure that you’re getting a link and
not just a banner. It must be a banner link!

Keywords and meta-tags are also important. Meta-tags are ‘hidden’ words embedded in the underlying
code of your website that help your rankings. If you don’t know about them, ask your website
developer. Make sure that your keywords and description and title tags are unique and relevant for each
page. Also make sure that the content of the page uses the same words and phrases that are in your title,
description and keywords.

Content is King. Perhaps you’ve heard this before. It’s been around for 8-10 years and it has never
been more important than it is today. If you can, have a page for each part of your business and talk it
up on that page, i.e. lots of words about the topic with links out to other websites with similar topics
(relevance ranking, remember?) then you are well on the way to a successful natural website marketing
program.

Top Ranking Factors and Some Negative Factors
Here is a short list of positive ranking factors
• User of Key Word in Title Tag. • Age of Site
• Keyword Use in Body • Relevance of Inbound Links
• Text of Inbound Link • Popularity of Site on Topic
• Link Popularity of Linking Site • Freshness of content
• Link Popularity within the Site • Header Tag Relevance

Here is a short list of negative ranking factors
• Server inaccessible • Duplicate content
• Low Quality of outbound links • Link Schemes
• Keyword Spamming – Overuse • Duplicate Keywords/Descriptions

Organic Search Engine marketing can be a lot of fun because it involves telling in words what you tell
your customers every day. It important in any search engine optimization (SEO) program to monitor
your results for effectiveness and make changes regularly. While it can be time consuming the long
term benefits are great. You may want to hire the services of a professional to assist in certain
components that are difficult. All website developers are familiar with the concepts described here and
regular communication with your webmaster about your website are very important. Enjoy the benefits
of natural website marketing.

About the Author
Andy Main is the owner of Shasta.com, a Redding and Chico based Internet service provider. He has been building
websites and performing SEO (Search Engine Optimization) for customers for over 10 years. Access Now is the owner of
many north state city sites such as Chico.com, Shasta.com, Redding.net, Oroville.com, RedBluff.com, YubaCity.com and
Marysville.com and recently launched InstantYellowPages.com as a way for local business websites to increase their
rankings in the search engines with outside links that include keywords, text descriptions, products, and banners. Questions
can be directed to askandy@shasta.com.

Kip Powers RRA Web Coordinator - reddingrodeo.com

Dr. Patrick Giammarise -digestionreliefcenter.com

Bruce Main -LASFNC

I would recommend Danny Machel and Shasta.com to others.

Michael Wessels -ESPN1340