by Andy Main, November 2011

 Do you ever wonder “How do I build the perfect SEO Page?”  I get asked that question from time to time and I often think about it when I’m looking at other peoples websites.  Knowing what the elements of an optimized webpage or online directory listing or a perfect links page are is critical to your business website success.  Every page of a website should be optimized.  Learning about the components of an optimized webpage is the topic of this article.  There is also a style of a webpage that will work better than others in the search engines.  This will also be discussed.  It has been built with perfection in mind with a few bells and whistles to add value to the page ranking.

How To Build an Optimized Webpage or Online Listing

The Title and Description metatag are very important.  Keywords metatags are not as important other than to let a programmer know specifically what they are.  I still put them in because it helps me focus on what the page is about, but the Search Engines do not key off of them like they used to.  The Article/Page Title  is very important to tell the search engine what this page is about. Put a Paragraph Title and ‘quality’ Links in each paragraph to help the reader gather more information.  Summarize the page with links to related information on the topic of this page.

The Metatags

Some Metatags are VERY important.  Some people might tell you that meta-tags are dead, but it’s not true.  Google, which handles 75% of all searches, relies heavily on the title and description tag.  The Title Meta-Tag and Description Meta-Tag are critically important.  The title tag is the most important piece for SEO on your optimized page.   It tells the search engines what your page is about.  Make sure to optimize your title tag.  Important components of a good title tag are it’s length and content.  Use primary keyword and keyword phrases in the title tag.  Keep the length under 70 characters.

The description tag is used in the search results as the two lines of text you see on the search results page.  Components of a good description tag may depend on the purpose of your webpage.  They may include a short distinct call to action including a phone number if desired, and a clear statement (including your keywords) of what the page is about.  You only have two lines and about 15-20 words to get the message out.  Think of it as a 30 second elevator pitch about your page.  If you only had one long sentence to make people want to take action about your product or service, what would it say.  Write it once.  Rewrite again and again if necessary until you get it just right.

Page Title

The page title should include the number one keyword phrase for the page.    The Page Content Title is very important in SEO and is often overlooked.  It’s usually very similar to the Title Metatag.  It is always an <H1> tag and is usually the only <H1> tag on the page although that is not a requirement.  It’s Bold and it’s clearly positioned at the top of the page below the header so people know exactly what this page is about.

The Paragraphs

When is a webpage too short or too long?  I think it’s best to keep the number of paragraphs to 4-5.  Longer is OK, and you will see some pages at the top of the search which have 20 pages of content, but I believe that in most cases, 5 paragraphs should be enough to cover the topic.  This is a general rule, not a hard and fast rule.  Put a title above each paragraph in bold, technically an <h2> or <h3> header tag.  I liken a good web page as the high school essay that we all had to write.  It’s 4-500 words, 3-5 paragraphs, first paragraph talks about what we’re going to say, paragraphs 2-4 say it, paragraph 5 summarizes what you just said with a little twist for optimization, i.e. provide links out to related information.

The Content

The English should read easily.  Writing Good Webpage content takes practice.  Again, keep it simple if possible.  We want the reader to enjoy reading and learning about the topic.  Embed quality links*, 1-3 of them within the paragraph as necessary to provide further information about the paragraph topic.  Links should always open a new page so as not to let the reader leave our website.  If you’ve done a proper keyword research, you will have a list of keyword phrases that you will include in the text of the sentences.  These keyword phrases make the best links as they are words and phrases that people have actually searched for before in the search engines.

*Quality Link – A link embedded in a sentence that is a keyword phrase that links to a website/webpage that consists of the same content as the subject of the paragraph where the link is embedded.

Related Information
At the bottom of the page is a nice area for short links to topics of relevant information, i.e. where people could go to get more information about this page topic.  I cannot overstress the importance of links on your website.  Remember, linking to relevant content drives the page ranking up.  Here’s an example:

Related Links:  How to Optimize a Webpage  |  Page Rankings in Search Engines |  Update Optimize and Advertising | Good Webpage Optimization Practices

I’m jazzed! Thank you!

Chris Workman - Shasta District Fair

Sundial Bridge Video

Redding Video

Redding Tourism

Sundial Bridge

Sundial Bridge

Fly Fishing Redding

Sacramento River Fly Fishing Greg Hector – Lisa Main

Silverthorn Resort Video

Houseboating on Shasta Lake

There are two important factors in getting your website to the top of the search engines; Link Popularity and Relevance.     The most effective way of getting to the top of the search engines means being smarter and more patient, but the results are longer lasting and cost less.  Shasta.com’s Organic Website Marketing method is quickly becoming the method of choice because you can do it yourself and you don’t have to regularly pay 100’s or 1000’s of dollars to get results.

The key to getting your website to the top of the search engines, especially Google (75% of all searches today), is to understand the importance of link popularity and relevance.  There are many activities that contribute to your websites ranking in the search engines and Link Popularity and Relevance are two of the best things to do to affect your Google Ranking.   Link popularity means that other websites have links to your website.  Relevance means that the content of the site that is linking to you is relevant to the page on your site that it links to.

 Link Popularity in Search Engine Optimization

Link Popularity is a critical piece of the SEO success for your website.  Why is Link Popularity important?  The more links you have the higher your Search Engine Ranking.  Link Popularity for your website is accomplished in many ways.  Advertising your website is one of the easiest ways to get links back to your website.  Shasta.com’s business directory provides the ability to make multiple links back to your website.  Finding websites that are similar to yours and trading links with them is another way of increasing links to your website.  As an example, say you have a Massage business and you specialize in 3 types of massage, Acupressure, Swedish, and Lymphatic.  You develop 3 pages on your website that explains in great detail what each one is and the benefits of each.  Sprinkle throughout the text hyperlinks to other websites on the net that also explain in detail the methods and benefits of each.  Get in contact with the owner of the other website and ask for a link back to your page or site from them.   Add links within the text to other pages on your site as well.  Internal link popularity matters also.   Google likes links from local websites because it assumes that local is better.   Many local organizations such as chambers of commerce and community information sites offer free links.  Take advantage of this wherever you can.  It is also useful to learn the concept of a Quality Link.  A quality link is a link that has a keyword phrase in it that is similar to the topic of the page that is being linked to.   An example of a quality link using the Massage website would be on your website that says Swedish Massage and it links to another page on a different website that defines Swedish Massage.

Importance of Relevance for Search Engine Optmization

Relevance is a little more difficult to understand.  Learn how to leverage the Relevance factor when managing the SEO for your website. When Google searches your website it looks for outbound links and compares the content on your webpage with the outbound link with content on the page being linked to.   When the content on the two pages of the different sites is similar then your ranking goes up.  Google gives you better ranking results when it determines that your website is REALLY USEFUL, read RELEVANT, to what the visitor is looking for.   When your visitors can read your site and find useful links to other sites with similar information, then it helps your ranking.  Google also considers your inbound links in a similar fashion.  If the site that is linking to you has similar information as your webpage, then Google determines that the two pages are “Relevant” to each other and gives you a higher ranking factor.

The more pages you have on a particular topic, the more relevant your website is for that topic.  When you have lots of pages on a particular topic, your website becomes an “Authoratative Website” for that topic and it’s ranking increases.  Making regular changes and/or adding more pages of content to your site helps increase your rankings.  Develop a plan to add reletive content to your website on a regular basis and watch your search engine rankings skyrocket!

Related Resources:  Website Search Engine Optimization  Shasta.com SEO Services  Online Website Advertising  Google Places increases Link Popularity

Before you can use your email account on iPhone – you need to add your account to Mail.

1. Tap Mail
2. Select your account type. Tap Other if your account is not listed.
3. Enter your account information and tap Save. Mail configures most email accounts automatically. Otherwise, you will be prompted for any additional settings.
4. Once your account information is saved – you can start sending and receiving email.

You can configure additional accounts by tapping Settings > Mail, Contacts, Calendars > Add Account

If you experience any difficulty in sending and receiving email – continue to the next step in the assistant.

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Step 3	Step 4

Check connection

Check your connection by using Safari to open a web page. If you are connecting with Wi-Fi, note that many public Wi-Fi networks require users to sign in to use the service. If you are unable to sign in or otherwise unable to connect, turn off Wi-Fi to use only the cellular network data connection.

To turn off Wi-Fi, tap Settings > Wi-Fi.

If you are still unable to connect to the internet, this troubleshooting assistant can help.

Resolve multiple device lock-out

Using two or more devices to access the same email account sometimes creates a lock-out issue that is easily solved.

Some steps you can take to prevent this from occurring are not leaving your computer’s mail application open, and increasing the interval to fetch mail on your computer and iPhone. To change this setting on iPhone go to Settings > Mail, Contacts, Calendars > Fetch New Data.

For more information, see this article.

Check SMTP settings

1. Tap Settings > Mail, Contacts, Calendars. Under Accounts, tap the account from which you’re trying to send mail. You may need to tap your account more than once. 
2. Under Outgoing Mail Server, tap SMTP.

If you don’t see Outgoing Mail Server, you may need to tap your account once more under Advanced first.

1. Tap your carrier’s SMTP server: SMTP.SHASTA.COM

Select On on the On/Off slider.

1. Return to the SMTP screen. If additional items are listed under Other SMTP Servers, turn those on as well.

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Instructions on how to use your ‘Promotional Code”

To Our Customers,

Try Google Adwords now and see how quick and easy it is to attract new customers. To help you get started we’re offering $100 of free advertising. It’s easy to set up and you can be up and running in minutes.

• You only play when someone clicks on your Ad, so if you set your daily budget at $3.00, you can advertise for the whole month free of charge, using your $100.
• With your Ad on Google, you can reach the people who are searching for your product or service and exactly the right time.
• You set your own budget and fully control your costs.
• Turkey your Ad to any town, region, country, or even the whole world.
• Create your own Ad in just a few minutes.
• Try it for free: there’s no minimum spending or contract required and you can easily stop your advertising campaign.

This short guide contains step-by-step instructions on how to create your Google ad. You can also call Google at 1-877-629-5208 (Monday-Friday 9:00 AM-9:00 PM ET) for export assistance setting up your Ads. Start attracting new customers today! Note: your $100 of free advertising is only valid until December 31 2011.

Best of luck.

Andy Main

Note: If you would like assistance on setting up your Google Adwords Account, please call Dave Bartle or me and we’ll schedule a time to help set up your account. 530-224-6866 ext. 102.

  Attract new customers by advertising using

 Google Pay Per Click “Adwords” Campaign

 10 easy steps to get your $100 of FREE Advertising on Google.

When a user searches on Google.com, it’s not just the search results that are displayed. Your Adwords entry can also appear on the right hand side of the page

This means you can reach potential customers precisely when they search for the product or service you offer and you only play when someone actually clicks on your Ad.

Try it now with your $100 of free advertising.

Get started now

1. 1. go to Google.com/Adwords
   2. Click on start now
   3. If you are already using a global service and have a Google account sign up with your existing e-mail address and password.

2. Your Google Account – Sign Up
   1. Enter a valid e-mail address and choose your password.
   2. Click “Create account” and then click “Continue”.
   3. You will then receive an Email from Google. Click the link contained an Email verify your account.
   4. That’s it. You’re now registered with Google.

3. Your first campaign cash now select your campaigns settings
   1. Go to the home page.
   2. Click “Create your first campaign”.
   3. Enter a name for your campaign.
   4. Accept the other default settings for now; the settings are fine to get you started and you’ll be able to change them later if you want.

4. Your bids, Your budget – Control your costs
   1. Enter your maximum cost per click under “CPC bid limit”. To start off, we recommend an average cost per click of 41¢.
   2. Your Ad is displayed alongside the search results. However, there are still no costs incurred yet.
   3. You’ll only be charged when the user actually clicks on your Ad and accesses your website, and even then, you will not be charged more than the amount that you specified, a maximum of 41¢ per click, for example.
   4. Enter your daily budget. Here, you select how much you would like to spend on Adwords per day.
   5. Click “save and continue”.

5. Your Ad – Now create your Ad text.
   1. * Note: In the first line, enter the product or service that you offer. In the following lines, include specific benefits for the user, such as discounts or special promotions. It is important to include a call-to-action phrase such as “order now” or “sign up now”.
   2. Each Adwords Ad consists of the title, two lines of text and your website’s address.
   3. Enter the text for your first Ad in the fields provided. Include your specific offers and benefits.
   4. Please note the maximum number of characters permitted.
   5. For the “destination URL”, enter the exact page that contains the product that is being searched for.

Chico’s® Official SiteFind Your Fall Look at Chico’s! Chic Jackets, Tops, Pants & More. www.Chicos.com

6. Search terms-select search terms
   1. Google Tip: Use compelling search terms instead of generic ones. The generic term “oil” also leads to “Motor Oil”, for example. It is better to use “cooking oil” or several words such as “cold-pressed, Italian olive oil”. Now create your Ad text.
   2. The Google suggest search terms (keywords) for you using words or phrases that global user search for. Except the search terms that match the product or service that you are offering.
   3. You can also add further search terms. It is a good idea to use specific terms that precisely describe the product or service that you’re offering, for example “extra-virgin olive oil”.
   4. Word combinations such as “cold-pressed, extra-virgin olive oil from Italy” are also affective and often work out cheaper than individual terms.
   5. Click “save and continue to billing”.
   6. Once you have included your billing information, that’s all there is to it.

7. Your Adwords account – Use your promo code here!
   1. Google tip: if you want your Ad online quickly, select “credit card” as your payment option, to ensure that your Ad is activated as soon as possible. Please note that with alternative payment options, such as bank transfers, your Ad me take up to three days to be activated.
   2. To activate your Ad can start using your promotional credit, simply complete the following steps:
   3. Enter your billing information.
   4. Select the payment option.
   5. For legal purposes, please accept or terms and conditions and enter your address.
   6. At this stage, you’ll be ready to apply your $100 of free advertising to try out the Adwords.

8. Your Adwords credit – start using your $100 * of free advertising now
   1. Google: your Adwords trial this risk free. Once your credit amount has been used up, you can terminate your Adwords Ad by clicking the green dot beside the add group in the campaign overview. But if you find Adwords could make a real difference to your business (and we think you will), simply continue using the service.
   2. Under the payment information, click, “promotional code” field.
   3. Enter your promotional code including dashes.
   4. Click “saved and activate” to confirm.
   5. Click the “billing” tab and then “billing summary” to view your current credit balance.
9. That’s all there is to it!You have successfully created your Adwords account!
   1. Google Tip: you can check your account performance at any stage to see how your campaign is doing it. It contains detailed information about how often your Ad is displayed (impressions) and how often potential customers click on it (clicks). Start using your $100 of free advertising now.
   2. You’ve now completed all the necessary steps. You can attract up to 300 potential customers to your website with your $100 of free advertising. (Based on a rate of 41¢ per click on your Ad).
   3. In your “account performance” on the home page, you can monitor how your campaign is doing it and check which keywords are performing best.
10. Your campaign overview-monitor and edit your campaign
    1. Google tip: you can cause, activate or delete your Ad at anytime. To do this, click the box next to the Ad and then select “change status”.
    2. Go to your Google account preferences.
    3. Select the “campaigns”.
    4. Here, you can see information about a specific campaign under the relevant campaign name. For example, the keywords, add text or cost per click.
    5. You can monitor and, if necessary, edit all settings from this page.
    6. Your Ad is now flagged as “like” (I. E. Active). Your Ad will be published online after age for review (note: this may take up to three days).

Related Search Results: Shasta.com Search Engine Optimization Services, Website Search Engine Optimization, Online Website Advertising

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Lisa Allpress - Sun Oaks Tennis and Fitness